Our Business Model

Why does Green Glass Labs sell products?

One of Green Glass Labs founding values is that we would be built, first and foremost, for the consumer. So, early in our company's life, we developed the idea for a new consumer-focused business model, which we call "verified commerce".

Here, consumers would be able to vote with their dollars. If greenglasslabs.com was the best, most trusted source of product data and rankings, then consumers would start here every time they needed to buy a product. Once they found the best products for them, we'd offer them an easy way to purchase those products and use the revenue to directly support more product testing and publish more testing results and rankings for free.

We launched our first "verified commerce" experiment in November 2013, and it quickly became the most popular feature on our site. More than 15 million people have since shopped on our site, supporting the testing of hundreds of new products.

Our promise to consumers

We will never sell a product we have not tested.

We always prioritize data quality over product quantity.

We will never favor a specific product.

Every product in each category is chosen, tested, and graded using the same criteria. We test. You decide.

We will never allow manufacturers to influence our ratings.

We work for you, and we take that responsibility seriously. No threats of lawsuits or offers of cash can change our principles.

Consumers win

You get more information for free.

We don't need to rely on subscriptions for our revenue, so we can offer you much more information for free.

You ensure more products are tested.

Each new customer helps fund our research and development.

You control Green Glass Labs destiny.

We will have to earn your trust with every new purchase. Green Glass Labs will only survive as long as it is the best, most trusted source of product data and rankings.